Shabby.co.uk is one the UK’s leading home furniture brands, supplying stylish furniture and home accessories throughout the UK.
Our Goals
Shabby we’re looking for a long-term partner to help re-position the brand as it transitioned from it’s previous branding under the Shabby Store, and then to help build and execute a digital strategy that would help propel the businesses online presence and sales.
What We Did
Shabby had already established Social Media as a strong part of their strategy, having had already built a strong following mainly on the Instagram platform, we helped to propel this. By establishing ambassador programs, incorporating major influencer campaigns and overhauling the creative strategy, we helped to their Instagram account to reach over 300,000 highly engaged followers.
We also executed and managed all PPC campaigns for Shabby, helping to drive over 7 figures of revenue, well over the brands targeted ROAS.
We provided on-site content optimisation to ensure new Ecommerce product pages are fully SEO optimised, sustaining and improving their impressive SERPS ranking positions.
Results
- A complete overhaul of the digital strategy that lead to a 500% increase in yearly revenue.
- A 30% increase in average order value.
- Instagram following increase to 300,000.
- A PR campaigns that lead to free publications in The Sun, The Daily Mail, The Mirror, Forbes and many more.